Ashley
Mallet
Aspiring Public Relations Specialist with a Rich Background in Sales and Client Relations
A graduate of the University of Colorado, Boulder, Ashley is a Colorado-based Communication Specialist with an emphasis on storytelling, media, and marketing. Nearing a decade of experience in the event planning and fashion industries, Ashley values the importance of not only building, but maintaining a meaningful connection with her clientele and shaping the narrative of an association through creativity and innovation.
PHILOSOPHY
Communication has often been overlooked in the business field in a way that it has been viewed as transactional and straight forward. To me, it’s much more complex than that. It is the center of the spiderweb that conjoins the major forces of the corporate world. Our society is advancing at an incredibly fast rate, creating new ideas every day. Doctors are developing life-saving medications, scientists are pushing us farther into the era of technology, teachers are fueling our next generation, and politicians are molding our global affairs. Without communication, though, these ideas are lost in translation. We need strong communicators to relay the messages of these strong fields to one another in a way that bridges the narrative across highly specialized fields. That is our responsibility in this industry.
Through well developed communication patterns, our conversations become more than body language and two-way transactions. Humans are complex vessels that carry with us an entire novel of context comprised of worldly experiences and personal beliefs that are both intentionally and unconsciously shared with those around us. If we can learn to engage with friends, family, and coworkers in a way that sheds light onto not only what we’re trying to say, but why we’re saying it, I believe we’ll gain a much better perspective on how we can share worlds with one another. That is the principal of rhetoric and the pillar on which I build my professional career.
Welcome
Growing up as a daughter of divorced parents, I learned very early on the importance of being able to cater your communication style to every person you interact with. Mom was the strict, yet empowering, single mother that could do it all with the belief that all good decisions were made with the heart. Dad was the king of pragmatic thinking who approached newness with cynicism, but possessed a fun “go big or go home” overarching attitude.
My personality adjusted to reflect the scopes of both parents and by the time I made it to high school, I found it incredibly easy to share commonalities and build relationships with all kinds of crowds. I realized that my environment growing up was a blessing in disguise. To this day, I have carried my ever-growing knowledge of communication patterns with me and have crafted a strong foundation in sales through the ability to develop a deep connection with those around me quickly. The subtle nuances achieved through haptics and verbal cues can all make or break a conversation, especially with someone new.
My goal with every endeavor I embark on will forever and always be authenticity. Despite my confidence as a saleswoman, I can’t help but feel that others will look at my industry with even a hint of skepticism about how salespeople approach conversations. Are we really being honest with you? How much are we exaggerating to get our point across? Is there a sense of manipulation about how we say what we do and when? Do we care about being too pushy?
I can’t speak for everyone in my field when I respond to those kinds of questions, but as for myself? I aim to be the most successful, yet casual saleswoman possible. My goal is to build trust- genuine trust- with my clientele and peers and create an environment where sales can happen. I crack jokes. I get sarcastic. I laugh with you and cry with you. And mean it. I’m often asked, “Why do you get so many customers who hang out and tell you their whole life story? It felt like they were here for hours but they didn’t even buy anything.” And when I hear that, I smile. I smile because that same person will come back two weeks later and buy 3x more with me than with any other employee. And better yet, she’ll show me the pictures from her vacation she just got back from while she swipes her card, and I’ll be inspired to visit the same places that she so vividly painted a picture of for me.
That is what it means to truly value communication. To not use it as a tool for selfish acts, but to inspire, empower, teach, and empathize with it. To build a world of depth and complexity with everyone you talk to and connect with the world around you on such a scale that it allows us to see the raw, real truth and the beauty that lives inside of it.
This is me. Ashley Nicole Mallet. Welcome to my page, I’m glad you’re here :)