Communication has often been overlooked in the business field in a way that it has been viewed as transactional and straight forward. To me, it’s much more complex than that. It is the center of the spiderweb that conjoins the major forces of the corporate world. Our society is advancing at an incredibly fast rate, creating new ideas every day. Doctors are developing life-saving medications, scientists are pushing us farther into the era of technology, teachers are fueling our next generation, and politicians are molding our global affairs. Without communication, though, these ideas are lost in translation. We need strong communicators to relay the messages of these strong fields to one another in a way that bridges the narrative across highly specialized fields. That is our responsibility in this industry.

Through well developed communication patterns, our conversations become more than body language and two-way transactions. Humans are complex vessels that carry with us an entire novel of context comprised of worldly experiences and personal beliefs that are both intentionally and unconsciously shared with those around us. If we can learn to engage with friends, family, and coworkers in a way that sheds light onto not only what we’re trying to say, but why we’re saying it, I believe we’ll gain a much better perspective on how we can share worlds with one another. That is the principal of rhetoric and the pillar on which I build my professional careers.